Why Lilac Is Beauty’s New Nude

For Drew Elliott, chief brand officer of Italian cosmetics label

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Why Gen-Z Yellow Will Never Be Millennial Pink

Gen-Z’s bright aesthetic may be rising in popularity, but the generation’s individualistic nature may keep it from becoming a full-blown phenomenon.

A Pop From Colour: Watch Brands Turn to Bold Hues to Boost Sales

From Tiffany blue to Barbie pink, distinctive colours are driving consumer interest in a slowing watch market, helping industry giants like Rolex and startups like Norqain alike court new buyers — especially younger collectors and women.

The New Beauty Maximalism

As several industry insiders forecast its decline, the 'clean girl' aesthetic continues to dominate beauty. But emerging makeup trends, and fascination with ‘2016 makeup,' signal consumer appetite for something new.

Brennan Kilbane is News and Features Editor at The Business of Beauty. He is based in London, and supports BoF’s coverage of the multifaceted cosmetics industry, from fine fragrance to wellness trends.