Media Buying Briefing: How Instrument won Croc’s business in a day
The agency’s calling card is applying technology-driven creative solutions for clients to get them to think far beyond the parameters of what they're comfortable with.
本条来自 Digiday（Marketing / 媒体），聚焦 technology、ai。 No one can dispute that technology has muscled its way into the world of marketing in such a strong way, it’s now a must-have skill for many agencies serving their clients. Among the leading agencies winning from this skill is Instrument, one of the agencies in Stagwell’s Code and Theory Network.
The agency’s calling card is applying technology-driven creative solutions for clients to get them to think far beyond the parameters of what they're comfortable with
- No one can dispute that technology has muscled its way into the world of marketing in such a strong way, it’s now a must-have skill for many agencies serving their clients
No one can dispute that technology has muscled its way into the world of marketing in such a strong way, it’s now a must-have skill for many agencies serving their clients. Among the leading agencies winning from this skill is Instrument, one of the agencies in Stagwell’s Code and Theory Network.
Instrument’s CEO, Laurel Burton, explained that the agency applyies technology-driven creative solutions immediately with a new client — or even in the pitch process — to get them to think beyond the parameters of what they’re comfortable with. This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.
No one can dispute that technology has muscled its way into the world of marketing in such a strong way, it’s now a must-have skill for many agencies serving their clients. Among t…
Instrument’s CEO, Laurel Burton, explained that the agency applyies technology-driven creative solutions immediately with a new client — or even in the pitch process — to get them …