The Patient Work of Turning Around Dior

When I sat down with Jonathan Anderson in his Dior atelier last December, he hadn’t shown a single couture look yet and nothing he'd designed for the house had reached the shops. He was, by his own account, still working it out — joking that every fitting felt like doing a PhD, learning an institution with its own rules, its own hierarchy, its own way of making. Jonathan’s first products landed in Dior stores on January 2nd. Six months later, this week's LVMH half-year results showed that the Dior turnaround is starting to bear fruit. Listening to the conversation again now, you get a sense of how big a task he was undertaking. Key Insights: Early in the job, Anderson scrapped the traditiona