EXCLUSIVE: Kacey Musgraves Teams With Wellness Brand Medicine Mama on Limited-edition Lube
Named Drought Drops, the product is an inspired take on the brand's hero Intimate Glide.
本条来自 WWD（Luxury / Fashion），聚焦 consumer、brand。 Samara Weaving Channels Her ‘X-Men’ Character Emma Frost in Vivienne Westwood
Named Drought Drops, the product is an inspired take on the brand's hero Intimate Glide
- WWD Weekend
- Beauty Inc
- Fairchild Live
- Got a Tip?
- Samara Weaving Channels Her ‘X-Men’ Character Emma Frost in Vivienne Westwood
Named Drought Drops, the product is an inspired take on the brand's hero Intimate Glide
WWD Weekend
Beauty Inc
Fairchild Live
Got a Tip?
Plus Icon
Today's Digital Daily
WWD
Account
Welcome
Manage Account
Log Out
Log In
Sign Up
Click to expand the Mega Menu
site categories
Fashion
Business
Beauty
Sourcing Journal
Footwear News
Runway
Design
Weekend
Red Carpet
Click to Expand Search Input
Plus Icon
Click to Close Search Input
WWD
Click to expand the Mega Menu
Menu
Read Next:
Samara Weaving Channels Her ‘X-Men’ Character Emma Frost in Vivienne Westwood
Click to Expand Search Input
Plus Icon
Click to Close Search Input
Account
Welcome
Manage Account
Log Out
Log In
Sign Up
Icon Link
Plus Icon
Today's Digital Daily
Named Drought Drops, the product is an inspired take on the brand's hero Intimate Glide.
Kacey Musgraves and Medicine Mama are partnering to launch a limited-edition product in the intimate care category.
Inspired by the country artist’s new hit song, “Dry Spell,” the physician-led wellness brand, which specializes in OB-GYN-approved and clinically tested innovations in female hygiene and pleasure, is introducing “Drought Drops.” A new take on its bestselling lubricant, Intimate Glide, Drought Drops, $24.99, houses the same formula in special-edition packaging, featuring cursive branding, flirty graphics and a separate sticker sheet. Shoppers can purchase the product now until supplies last on medicinemama.com and kaceymusgraves.com.
Related Articles
New Fashion Releases
EXCLUSIVE: Evan Mock Teams Up With Orb to Drop Limited-edition Unisex Fragrance Oil
Beauty
EXCLUSIVE: Lemme Ventures Into Longevity Space With New NAD+ Capsules Made Specifically for Women
In a statement shared exclusively with WWD, Musgraves said: “Drought Drops is a cheeky little wink to my song, combined with a great product from Medicine Mama. Hopefully it keeps the dry spells away and the good times coming.”
You May Also Like
The Grammy-winning artist released “Dry Spell” back in March, a few months before her seventh studio album, “Middle of Nowhere,” dropped. A folksy ballad, the song explores the raw and very real experience of a “self-respectin’ girl” who’s craving intimacy but isn’t sure how to seek it out.
Her candid, lighthearted approach as a storyteller and songwriter is what drew Medicine Mama to her. “We’ve always believed intimate care deserves the same openness, care and attention as every other part of our health and belongs in our daily routines. Kacey has a unique ability to make deeply personal conversations feel universal, bringing honesty, humility and even a little humor to topics that are often left unsaid. Those same values have been at the heart of Medicine Mama since Day One,” Dr. Clare Bertucio, chief executive officer and founding chief medical officer of Medicine Mama, said in an official statement. “Together, we’re helping make intimate wellness feel less stigmatized, more approachable and maybe even a little more fun. We couldn’t imagine a better partner for this collaboration.”
Medicine Mama and Musgraves aren’t the only ones teaming up to make sexual wellness and female pleasure taboo no more. In fact, Kourtney Kardashian-Barker’s supplement brand tapped Julia Fox last year for the launch of their libido-boosting gummy, Lemme Play . The creative saw Fox dial Kardashian-Barker’s number in the bathtub after she receives the cherry-flavored chewable, featuring ingredients such as superfood complex S7 nitric oxide complex, horny goat weed and maca root.
A few months later, Harry Styles doubled down on the pleasure category. His brand, Pleasing , launched two new products, the Pleasing double-sided vibrator and the Pleasing lube, priced at $68 and $25, respectively, under a subsidiary line called Pleasing Yourself. In addition, the brand, which was founded in 2021, collaborated with Planned Parenthood Federation of America to release a series of educational videos about sexual health as well as special-edition condoms with the tag line, “I’m for Planned Parenthood.”
WWD also previously reported on the growth of the category on same-day delivery platforms such as DoorDash and Gopuff, with devices, lubricants, condoms and emergency contraception among the most in-demand products.
Newsletters
Sign up for WWD news straight to your inbox every day
Ferran Torres Talks World Cup and That Hat
Most Popular
Why Is Everyone Still Walking in Running Sneakers?
Michael Jordan's Air Jordan 10 Is Getting a New Look With…
Keke Palmer Brings the 90s Back in Crystalized Jelly Shoes
Michael Jordan's Most Popular Air Jordan Is Getting a New Jackie…
Eminem's Mythical Air Jordan 4 Collaboration Is Being Released to the…
WWD
Get all the top news stories and alerts straight to your inbox.
PMC Logo
Most Popular
Hayden Panettiere, Actress on 'Heroes' and 'Nashville,' Dies at 36
David Ellison Says He’ll Pull Paramount Out of California Starting Oct. 1 if States Refuse to Negotiate Settlement in Antitrust Suit
Nancy Guthrie’s Disappearance May Have a Chillingly Simple Explanation, Forensic Psychologist Says
NFL Team Values 2026: Cowboys Lead at $15.5B, Average Up 31%
You May Also Like
Sister, Sister: Venus and Serena Williams’ Decades of Coordinated Style On and Off the Court
31 minutes ago
Fashion Loves Food 2025
10 months ago
Colombian Leader Implores Trump for Tariff Relief Following Earthquake
4 hrs ago
Mountain West, 5 Departing Schools Agree to $49M Settlement
21 minutes ago
In ‘Strange Rules,’ an Epic Show with a Bold Vision For What Counts as Art
2 hrs ago
Subscribe
Customer Service
Customer Service
WWD
About Us
Advertising
Subscribe
WWD FAQ
Digital Daily FAQ
Accessibility
Legal
Privacy Policy
AdChoices
EU Privacy Preferences
Terms of Use
California Privacy Rights
Your Privacy Choices
Follow Us
X
X
Newsletter Sign Up
Your Email
Subscribe
Subscribe
By providing your information, you agree to our Terms of Use and our Privacy Policy . We use vendors that may also process your information to help provide our services. // This site is protected by reCAPTCHA Enterprise and the Google Privacy Policy and Terms of Service apply.
Have a Tip?
Send us a tip using our anonymous form.
WWD and Women's Wear Daily are part of Penske Media Corporation. © 2026 Fairchild Publishing, LLC. All Rights Reserved.
本条目归入「Consumer Trends」垂直，涉及真实话题：consumer、brand。
· 市场：关注 consumer、brand 对相关品类与竞争格局的潜在影响。
· 消费者：受众行为与偏好变化值得追踪。
· 品牌：本动向对品牌资产建设的启示。
· 渠道：内容分发与触点组合（社媒 / 电商 / 线下）的协同值得复盘。
· 核心话题：consumer、brand。
· 可思考：如何把「consumer」的洞察，转化为可衡量的内容与增长动作？
面试中可引用「EXCLUSIVE: Kacey Musgraves Teams With Wellness Brand Medicine Mama on Limited-edition Lube」：围绕 consumer、brand，说明你对行业动向的判断与可落地动作。
本条目相关英文术语可在「商务英语」模块按话题检索，用于外企面试表达训练。
Named Drought Drops, the product is an inspired take on the brand's hero Intimate Glide.…
Inspired by the country artist’s new hit song, “Dry Spell,” the physician-led wellness brand, which specializes in OB-GYN-approved and clinically tested innovations in female hygie…
WWD also previously reported on the growth of the category on same-day delivery platforms such as DoorDash and Gopuff, with devices, lubricants, condoms and emergency contraception…