Walmart finally lets advertisers exclude certain search terms
Walmart Connect said it would give advertisers the ability to exclude specific search terms for sponsored-products campaigns through “negative keywords.”
本条来自 Digiday（Marketing / 媒体），聚焦 brand。 This story was first published by Digiday sibling Modern Retail .
Walmart Connect said it would give advertisers the ability to exclude specific search terms for sponsored-products campaigns through “negative keywords
- This story was first published by Digiday sibling Modern Retail
Walmart Connect said it would give advertisers the ability to exclude specific search terms for sponsored-products campaigns through “negative keywords
”
This story was first published by Digiday sibling Modern Retail .
Walmart’s advertising platform is giving brands more control on where they show up in searches, marking a significant change in how their ad budgets are spent.
In late July, Walmart Connect said it would give advertisers the ability to exclude specific search terms for sponsored-products campaigns through “negative keywords.” This way, brands’ ads won’t show on a customer’s search query if it matches an excluded term that they enter, like “dog food” or “running shoes.” This feature is now available in the Walmart Connect Ad Center and through partner technology providers such as Pacvue, Skai, Quartile, Teikametrics and DataCaciques, according to Walmart. Continue reading this article on digiday.com . Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.
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Walmart’s advertising platform is giving brands more control on where they show up in searches, marking a significant change in how their ad budgets are spent.…
In late July, Walmart Connect said it would give advertisers the ability to exclude specific search terms for sponsored-products campaigns through “negative keywords.” This way, br…
In late July, Walmart Connect said it would give advertisers the ability to exclude specific search terms for sponsored-products campaigns through “negative keywords.” This way, br…