L.L. Bean rolls out loyalty program with perks for a purpose
Alongside points accrual, the program offers members the chance to vote on the direction of $250,000 of L.L. Bean’s charitable investments.
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Alongside points accrual, the program offers members the chance to vote on the direction of $250,000 of L
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Alongside points accrual, the program offers members the chance to vote on the direction of $250,000 of L
L
Bean’s charitable investments
Let Retail Dive's free newsletter keep you informed, straight from your inbox.
Alongside points accrual, the program offers members the chance to vote on the direction of $250,000 of L.L. Bean’s charitable investments.
While L.L. Bean has long offered customers a branded credit card, the free standalone loyalty program is a new addition for the more than a century-old retailer.
“An exceptional customer experience is foundational to L.L.Bean, and we are fortunate to have tremendously loyal customers,” Nick Wilkoff, chief marketing officer at L.L.Bean , said in a prepared statement. “L.L.Bean Rewards is designed to elevate the customer experience and reward that loyalty by making it easier to earn and enjoy benefits.”
The program also offers members the chance to vote on the direction of $250,000 of L.L. Bean’s charitable investments . Members r eceive one vote per purchase .
“Shared values are inherent to loyalty, and our customers share our longstanding commitment to the outdoors and to the communities we’re part of, so it felt natural to give them a voice in where our support goes,” an L.L.Bean spokesperson told sister publication CX Dive via email. “It reflects something we know about our customers: their connection to the outdoors is a lifestyle and extends beyond the products they buy.”
The rewards program launches with four charitable partners that align with L.L Bean’s values, including the National Park Foundation, YMCA, Mental Health America and the Appalachian Mountain Club .
The program “creates new ways for members to engage with L.L.Bean,” the spokesperson said.
L.L.Bean Mastercard cardmembers were not forgotten amid the roll out of the new loyalty program. Cardmembers are seeing improved perks, such as a birthday bonus and 5% in Bean Bucks on L.L.Bean purchases — up from 4%.
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The era of GLP-1 and similar drugs goes beyond consumers refreshing their closets, and merchants are going to need a new mindset.
In the first half of the year, Etsy sold Depop, Reformation filed for an IPO and Bed Bath & Beyond made a slew of acquisitions.
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While L.L. Bean has long offered customers a branded credit card, the free standalone loyalty program is a new addition for the more than a century-old retailer.…
“An exceptional customer experience is foundational to L.L.Bean, and we are fortunate to have tremendously loyal customers,” Nick Wilkoff, chief marketing officer at L.L.Bean , sai…
The era of GLP-1 and similar drugs goes beyond consumers refreshing their closets, and merchants are going to need a new mindset.…