Jazzercise Taps Super Nice to Ride the Nostalgia Wave Back to Relevance
The 57 year-old fitness brand wants to bring in the next generation while staying true to its core
本条来自 Adweek（marketing），聚焦 品牌营销、社媒内容、设计创意。 The ‘80s called, and Jazzercise is making a comeback.
The 57 year-old fitness brand wants to bring in the next generation while staying true to its core
- Accounts
- Jazzercise Taps Super Nice to Ride the Nostalgia Wave Back to Relevance
- The 57-year-old fitness brand wants to bring in the next generation while staying true to its core
- Christopher Cicchiello
- The ‘80s called, and Jazzercise is making a comeback
The 57 year-old fitness brand wants to bring in the next generation while staying true to its core
Accounts
Jazzercise Taps Super Nice to Ride the Nostalgia Wave Back to Relevance
The 57-year-old fitness brand wants to bring in the next generation while staying true to its core
The ‘80s called, and Jazzercise is making a comeback.
The global dance and fitness brand is heating up for a refresh with the help of Atlanta-based indie Super Nice, which it just named its new creative agency of record.
Super Nice co-founder Jared Kozel told ADWEEK the fitness brand reached out to the agency after seeing its work on other legacy accounts, including Delta and Norwegian Cruise Line. The conversations centered around ways to make Jazzercise appeal to the next generation.
Despite a crowded market dominated by major companies like Zumba, Peloton, and Equinox, as well as fitness influencers, Kozel believes that Jazzercise’s 57-year foundation, along with the name recognition, positions it to be more relevant than ever.
Christopher Cicchiello
Christopher Cicchiello is ADWEEK's agencies reporter. Previously, he was on the breaking news assignment desk at NBC News in Washington D.C., where he earned an Emmy nomination for his 2024 election coverage. His byline has appeared in NBC News, TODAY, Quincy News, The Times Union, and The Daily Orange.
本条目归入「Brand Marketing」垂直，涉及真实话题：品牌营销、社媒内容、设计创意。
· 市场：关注 品牌营销、社媒内容 对相关品类与竞争格局的潜在影响。
· 消费者：受众行为与偏好变化值得追踪。
· 品牌：本动向对品牌资产建设的启示。
· 渠道：内容分发与触点组合（社媒 / 电商 / 线下）的协同值得复盘。
· 核心话题：品牌营销、社媒内容、设计创意。
· 可思考：如何把「品牌营销」的洞察，转化为可衡量的内容与增长动作？
面试中可引用「Jazzercise Taps Super Nice to Ride the Nostalgia Wave Back to Relevance」：围绕 品牌营销、社媒内容、设计创意，说明你对行业动向的判断与可落地动作。
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The global dance and fitness brand is heating up for a refresh with the help of Atlanta-based indie Super Nice, which it just named its new creative agency of record.…
Despite a crowded market dominated by major companies like Zumba, Peloton, and Equinox, as well as fitness influencers, Kozel believes that Jazzercise’s 57-year foundation, along w…
Christopher Cicchiello is ADWEEK's agencies reporter. Previously, he was on the breaking news assignment desk at NBC News in Washington D.C., where he earned an Emmy nomination for…