Coca-Cola
Coca-Cola is… sugar water. And somehow it’s also America, Christmas, summertime, friendship and happiness. Today we tell the story of how Th
本条来自 Acquired（Podcast / 公司史），聚焦 brand。 Coca-Cola is… sugar water. And somehow it’s also America, Christmas, summertime, friendship and happiness. Today we tell the story of how The Coca-Cola Company amazingly transmogrified a beverage into emotion in all of our collective psyches, and ALSO built one of the most incredible scale economy businesses of all-time. And oh yeah, there’s also cocaine, WW2, Mad Men, Warren Buffett, James Dean, Bill Cosby, Michael Jackson, Michael Ovitz, Steve Jobs, Bill Gates, McDonald’s and Monsanto. So cozy up to the fire with your favorite images of Santa Claus and Polar Bears and enjoy an ice-cold episode of Acquired — always delicious, always refreshing. Sponsors: Legora: https://bit.ly/acquiredlegora Vanta: https://bit.ly/acquiredvanta ServiceNow: https://bit.ly/acquiredservicenow26 Statsig: https://bit.ly/acquiredstatsig26 Links: Sign up for email updates and vote on future episodes! The Hilltop ad / Mad Men finale Pepsi Challenge commercials Pepsi’s Michael Jackson commercials Coke’s Bill Cosby commercials Two liter bottles inflating Worldly Partners’ Multi-Decade Coca-Cola Study For God, Country, and Coca-Cola Secret Formula All episode sources Carve Outs: SkiErg Super Smash Bros. Ultimate Claude Nike Vomero Plus Hermanos Gutiérrez More Acquired! Get email updates with hints on next episode and follow-ups from recent episodes Join the Slack Subscribe to ACQ2 Merch Store ! © Copyright 2015-2026 ACQ, LLC (00:00) - Start (00:41) - Intro (05:52) - Patent Medicines & the Birth of an Industry (12:13) - Dr. John Pemberton & the "Miracle Drug" Cocaine (16:40) - Creating the Secret Formula (1886) (22:14) - Frank Robinson's Genius & the First Coupon (30:39) - Asa Candler & Building a National Brand (1890s) (39:49) - The $1 Bottling Deal: A Fortuitous Mistake (52:21) - Protecting the "Real Thing": Lawsuits & the Contour Bottle (01:03:24) - Robert Woodruff: The Boss Takes Over (1923) (01:12:06) - Creating Lifestyle Advertising & Santa Claus (01:23:58) - Standardization, Gas Stations & Early Global Growth (01:32:39) - Pepsi: The First Real Competitor Emerges (01:40:41) - World War II: The Greatest Sampling Program in History (01:49:25) - The Cola Wars Begin & the McDonald's Partnership (1950s) (02:16:10) - The Pepsi Challenge (1975) (02:32:03) - New Coke: The Worst Marketing Blunder Ever (1985) (02:59:06) - Buffett's Investment & the "Total Beverage Company" (03:27:56) - Analysis: Why Did Coca-Cola Work? (03:33:24) - 7 Powers (03:40:15) - Quintessence (03:48:21) - Carve-Outs + Outro Note: Acquired hosts and guests may hold assets discussed in this episode. This podcast is not investment advice, and is intended for informational and entertainment purposes only. You should do your own research and make your own independent decisions when considering any financial transactions.
Coca-Cola is… sugar water
- Coca-Cola is… sugar water
Coca-Cola is… sugar water
And somehow it’s also America, Christmas, summertime, friendship and happiness
Today we tell the story of how Th
Coca-Cola is… sugar water. And somehow it’s also America, Christmas, summertime, friendship and happiness. Today we tell the story of how The Coca-Cola Company amazingly transmogrified a beverage into emotion in all of our collective psyches, and ALSO built one of the most incredible scale economy businesses of all-time. And oh yeah, there’s also cocaine, WW2, Mad Men, Warren Buffett, James Dean, Bill Cosby, Michael Jackson, Michael Ovitz, Steve Jobs, Bill Gates, McDonald’s and Monsanto. So cozy up to the fire with your favorite images of Santa Claus and Polar Bears and enjoy an ice-cold episode of Acquired — always delicious, always refreshing. Sponsors: Legora: https://bit.ly/acquiredlegora Vanta: https://bit.ly/acquiredvanta ServiceNow: https://bit.ly/acquiredservicenow26 Statsig: https://bit.ly/acquiredstatsig26 Links: Sign up for email updates and vote on future episodes! The Hilltop ad / Mad Men finale Pepsi Challenge commercials Pepsi’s Michael Jackson commercials Coke’s Bill Cosby commercials Two liter bottles inflating Worldly Partners’ Multi-Decade Coca-Cola Study For God, Country, and Coca-Cola Secret Formula All episode sources Carve Outs: SkiErg Super Smash Bros. Ultimate Claude Nike Vomero Plus Hermanos Gutiérrez More Acquired! Get email updates with hints on next episode and follow-ups from recent episodes Join the Slack Subscribe to ACQ2 Merch Store ! © Copyright 2015-2026 ACQ, LLC (00:00) - Start (00:41) - Intro (05:52) - Patent Medicines & the Birth of an Industry (12:13) - Dr. John Pemberton & the "Miracle Drug" Cocaine (16:40) - Creating the Secret Formula (1886) (22:14) - Frank Robinson's Genius & the First Coupon (30:39) - Asa Candler & Building a National Brand (1890s) (39:49) - The $1 Bottling Deal: A Fortuitous Mistake (52:21) - Protecting the "Real Thing": Lawsuits & the Contour Bottle (01:03:24) - Robert Woodruff: The Boss Takes Over (1923) (01:12:06) - Creating Lifestyle Advertising & Santa Claus (01:23:58) - Standardization, Gas Stations & Early Global Growth (01:32:39) - Pepsi: The First Real Competitor Emerges (01:40:41) - World War II: The Greatest Sampling Program in History (01:49:25) - The Cola Wars Begin & the McDonald's Partnership (1950s) (02:16:10) - The Pepsi Challenge (1975) (02:32:03) - New Coke: The Worst Marketing Blunder Ever (1985) (02:59:06) - Buffett's Investment & the "Total Beverage Company" (03:27:56) - Analysis: Why Did Coca-Cola Work? (03:33:24) - 7 Powers (03:40:15) - Quintessence (03:48:21) - Carve-Outs + Outro Note: Acquired hosts and guests may hold assets discussed in this episode. This podcast is not investment advice, and is intended for informational and entertainment purposes only. You should do your own research and make your own independent decisions when considering any financial transactions.
本条目归入「Brand Marketing」垂直，涉及真实话题：brand。
· 市场：关注 brand 对相关品类与竞争格局的潜在影响。
· 消费者：受众行为与偏好变化值得追踪。
· 品牌：本动向对品牌资产建设的启示。
· 渠道：内容分发与触点组合（社媒 / 电商 / 线下）的协同值得复盘。
· 核心话题：brand。
· 可思考：如何把「brand」的洞察，转化为可衡量的内容与增长动作？
面试中可引用「Coca-Cola」：围绕 brand，说明你对行业动向的判断与可落地动作。
本条目相关英文术语可在「商务英语」模块按话题检索，用于外企面试表达训练。
Coca-Cola is… sugar water. And somehow it’s also America, Christmas, summertime, friendship and happiness. Today we tell the story of how The Coca-Cola Company amazingly transmogri…
Coca-Cola is… sugar water. And somehow it’s also America, Christmas, summertime, friendship and happiness. Today we tell the story of how The Coca-Cola Company amazingly transmogri…
Coca-Cola is… sugar water. And somehow it’s also America, Christmas, summertime, friendship and happiness. Today we tell the story of how The Coca-Cola Company amazingly transmogri…