As AI automates everything, The Atlantic is building games by hand

At a time when companies are using AI to automate work processes and build products faster, The Atlantic is taking an increasingly unusual approach to its latest game: building it by hand, every day.

The Atlantic launched a new trivia game, called Rabbithole, this week. It’s the brainchild of Atlantic senior editor Drew Goins. A “Jeopardy!” champion himself (Atlantic managing editor and head of audience Bhumika Tharoor called him “Jeopardy Drew” in an interview), Goins wanted to build a trivia game for the “incredibly intelligent subscriber base” that The Atlantic has, he said.

Goins was inspired by Atlantic reader behavior he himself experienced often: reading an Atlantic article, clicking on a hyperlink in the piece, and then ending up with half a dozen different tabs open, he said. Continue reading this article on digiday.com . Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.