Crocs inks AI tech deal
The footwear company is working to modernize its core business and IT systems in order to simplify operations and reduce costs.
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The footwear company is working to modernize its core business and IT systems in order to simplify operations and reduce costs
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The footwear company is working to modernize its core business and IT systems in order to simplify operations and reduce costs
Let Retail Dive's free newsletter keep you informed, straight from your inbox.
The footwear company is working to modernize its core business and IT systems in order to simplify operations and reduce costs.
Crocs, Inc. is modernizing its digital infrastructure with an AI-first approach to address an evolving market.
The company wanted a partner that could bring together “deep domain expertise with a commitment to innovation and operational excellence,” Tom Britt, chief information officer at Crocs, Inc., said in a statement.
“By leveraging Infosys’ proven delivery frameworks and advanced automation capabilities, we will optimize operations, reduce costs and scale responsibly — while driving continuous improvement and building a foundation for sustainable growth and digital resilience that positions Crocs, Inc. for the future,” Britt said.
Meanwhile, Crocs has been experimenting with tech through consumer-facing offerings. The company recently sought to attract online shoppers with a virtual experience for fans of its shoe charms. In 2023, the company introduced the Crocs Jibbitz Experience, a digital hub where consumers can find five virtual areas based on the charm’s categories. Shoppers could also customize a pair of Crocs with Jibbitz charms and buy a physical version of the custom product.
In its most recent earnings, the Crocs brand exceeded $1 billion in quarterly revenue for the first time, growing 4% year over year. Though Heydude’s overall revenue fell 6% from a year earlier to $179 million, its direct-to-consumer sales grew more than 7%, driven in part by Amazon Prime Day and TikTok Shop.
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Bankruptcy filings have continued in recent months, including from QVC Group and Sleep Number.
In the first half of the year, Etsy sold Depop, Reformation filed for an IPO and Bed Bath & Beyond made a slew of acquisitions.
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Bankruptcy filings have continued in recent months, including from QVC Group and Sleep Number.
In the first half of the year, Etsy sold Depop, Reformation filed for an IPO and Bed Bath & Beyond made a slew of acquisitions.
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In its most recent earnings, the Crocs brand exceeded $1 billion in quarterly revenue for the first time, growing 4% year over year. Though Heydude’s overall revenue fell 6% from…
Meanwhile, Crocs has been experimenting with tech through consumer-facing offerings. The company recently sought to attract online shoppers with a virtual experience for fans of it…
In its most recent earnings, the Crocs brand exceeded $1 billion in quarterly revenue for the first time, growing 4% year over year. Though Heydude’s overall revenue fell 6% from…