H&M, Cole Haan and Vêtir are Glossy Fashion & Luxury Awards finalists

The 2026 Glossy Fashion & Luxury Awards honor the brands transforming these industries, from campaigns and collaborations that build deeper consumer connections to innovations that reimagine the shopping journey itself. This year’s nominees are also reimagining physical and digital shopping environments for more immersive, premium experiences.

In the New Store of the Year category, finalists include H&M, which strengthened its presence in Los Angeles with the opening of an elevated concept store on North Beverly Drive, pairing a gallery-like design with a curated assortment and the brand’s first West Coast Pre-Loved offering. A 360-degree launch brought together media, creators, cultural tastemakers and a high-profile VIP event to establish the store within Beverly Hills’ fashion landscape. Opening-day sales exceeded expectations, and the Pre-Loved concept became the brand’s strongest global launch of its kind. The launch campaign demonstrated how localized storytelling and resale can help a mass-market fashion brand build relevance in a premium retail environment.

Lifestyle brand Cole Haan is among the nominees in the Best Breakthrough Product Innovation category. Cole Haan modernized its ZERØGRAND franchise with the 6.ZERØGRAND Laser Quick-On Oxford, which combines performance technology with the polish of a traditional dress shoe. The hybrid design introduced a hands-free Quick-On system alongside responsive cushioning, flexible construction and breathable laser-cut detailing to address the needs of consumers by balancing comfort, convenience and style. By drawing on nearly a century of craftsmanship and integrating multiple proprietary technologies into a single silhouette, Cole Haan tackled a practical pain point while maintaining its versatility and elevated design. Continue reading this article on glossy.co . Sign up for Glossy newsletters to get the latest on the business of beauty, fashion and pop culture.