Luxury Briefing: Could luxury’s next ‘it’ product be software? Brunello Cucinelli’s is already a 7-figure business

In this week’s Luxury Briefing, I speak with chief of humanistic technology Francesco Bottigliero about Brunello Cucinelli ‘s AI software platform, Callimacus, and its new Salesforce partnership. The company is betting that its technology expertise can become a booming business of its own. Elsewhere, Ralph Lauren and Capri Holdings are showing where luxury demand is holding up, while Lyst’s latest data spotlights the brands and cultural forces capturing shoppers’ attention. For tips or comments, email me at zofia@glossy.co .

Most e-commerce platforms essentially give every shopper the same website. Callimacus does not. The AI platform developed inside Brunello Cucinelli assembles webpages in real time, selecting products, editorial content and design components according to what it understands about a visitor’s context, interests, behavior and likelihood of making a purchase. This is a member-exclusive article from Glossy. Continue reading it on glossy.co and subscribe to continue reading content like this.