Gymshark names new chief supply chain officer

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Matt Rogers joined the fitness apparel brand in 2023 and previously held the role of global supply chain director.

Gymshark named Matt Rogers as its chief supply chain officer, effective Aug. 1, Rogers told sister publication Supply Chain Dive in an email.

“Matt has consistently demonstrated the leadership, judgement and ambition needed to build a supply chain that's ready for the next chapter of Gymshark,” CEO Ben Francis said in a LinkedIn post .

Rogers first joined Gymshark in 2023 as global supply chain director, according to his LinkedIn profile . Per Francis’ LinkedIn post, Rogers has been leading the function as interim general manager for sourcing and supply chain.

With Rogers leading Gymshark’s supply chain functions, the company has reduced its logistics and distribution costs by several millions per year, while making faster deliveries in the U.S. and the U.K, Rogers said.

Prior to Gymshark, Rogers worked at Asos as group supply chain director, per his LinkedIn. He also has experience working for House of Fraser, DHL and NYK Logistics.

Laurent Madelaine served as Gymshark’s chief product and supply chain officer for nearly four years before recently announcing his departure in a LinkedIn post .

Rogers’ new role comes as Gymshark aims to build an omnichannel brand with physical locations across the globe, and has modified and scaled its operation to support such growth, Rogers said. Last year, the company opened its first brick-and-mortar store in the U.S. and also formed its first U.S. wholesale partnership with Dick’s Sporting Goods.

“It’s no secret that our CEO Ben Francis’ ambition for Gymshark is to make it a 100-year brand that outlives all of us. As we continue to grow, especially in the US, we need to ensure our supply chain grows with us and fulfills the needs of our amazing, but expectant community,” Rogers said.

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