Sony is scaling up its Playstation advertising ambitions
Sony Interactive Entertainment is assembling a global sales team to monetize Playstation through ads.
本条来自 Digiday（Marketing / 媒体），聚焦 brand、ai。 Gaming’s next battleground isn’t consoles or subscriptions, it’s ad budgets. Electronic Arts and Xbox have already started chasing marketers. Now Sony’s lining up to do the same for PlayStation.
Sony Interactive Entertainment is assembling a global sales team to monetize Playstation through ads
- Gaming’s next battleground isn’t consoles or subscriptions, it’s ad budgets
Sony Interactive Entertainment is assembling a global sales team to monetize Playstation through ads
Gaming’s next battleground isn’t consoles or subscriptions, it’s ad budgets. Electronic Arts and Xbox have already started chasing marketers. Now Sony’s lining up to do the same for PlayStation.
That’s the read, anyway, if a string of open roles at the division that sells PlayStation’s ad inventory is any indication. Several of the postings on the Sony Interactive Entertainment Media Solutions team are advertising-specific.
The clearest signal is a global director posting for client partnerships, which went up in mid-July 2026 and remains live as of this writing, is tasked with defining and driving the global strategy, structure, and performance of the Sony Interactive Entertainment Media Solutions client partnership sales organization. The mandate spans the PlayStation ecosystem in all its global markets across programmatic, FAST and CTV as well as its emerging ad solutions. In simple terms, the role is meant to scale a function, which is usually what shows up right before a platform pushes harder on monetization. Continue reading this article on digiday.com . Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.
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The clearest signal is a global director posting for client partnerships, which went up in mid-July 2026 and remains live as of this writing, is tasked with defining and driving th…
That’s the read, anyway, if a string of open roles at the division that sells PlayStation’s ad inventory is any indication. Several of the postings on the Sony Interactive Entertai…