Beyoncé Knowles-Carter Buys LVMH’s Stake in SirDavis Whiskey Brand
The premium liquor named after her great-grandfather was developed as a joint venture with Moët Hennessy and debuted in 2024.
本条来自 WWD（Luxury / Fashion），聚焦 luxury、consumer。 Harvey Nichols Warns It Will ‘Collapse’ Without Rescue as Pre‑pack Sale Nears
The premium liquor named after her great-grandfather was developed as a joint venture with Moët Hennessy and debuted in 2024
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The premium liquor named after her great-grandfather was developed as a joint venture with Moët Hennessy and debuted in 2024
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The premium liquor named after her great-grandfather was developed as a joint venture with Moët Hennessy and debuted in 2024.
Watches, Jewelry and Fashion Editor
SINGLE POUR: Beyoncé Knowles-Carter has taken full control of the SirDavis whiskey brand, after buying out the stake held by LMVH Moët Hennessy Louis Vuitton.
The French luxury group confirmed the sale, whose terms were not disclosed.
Knowles-Carter and the French group’s Moët Hennessy division teamed up to launch the premium liquor in 2024. The brand is named after the American artist and businesswoman’s great-grandfather, Davis Hogue, a farmer and moonshiner in the American South during Prohibition.
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Headquartered in Houston, Texas, the spirits brand was the first to be developed entirely internally by Moët Hennessy in the U.S., the French conglomerate said.
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At the time, Bernard Arnault, chairman and chief executive officer of Moët Hennessy’s parent LVMH, deemed SirDavis “not only a revelatory and exceptional American whiskey, which we are very proud of, it is also a testament of the unwavering dedication to craftsmanship, heritage and innovation shared by LVMH and Beyoncé.”
Knowles-Carter, a Japanese whiskey enthusiast, noted that “in partnering with Moët Hennessy, [the brand had] crafted a delicious American whiskey that respects tradition but also empowers people to experience something new and unique in the category.”
Retailing for 89 euros in Europe or $89 in the U.S., the whiskey was developed with Bill Lumsden, an award-winning master distiller who holds a PhD in biochemistry and is regarded as a leading authority on the liquor. It is bottled in Texas, Knowles-Carter’s home state.
The sale comes as the French luxury group reported a 5 percent organic revenue growth for its wine and spirits division for the first half of 2026, with profit from recurring operations up 11 percent for the same period.
The French conglomerate continues to own a 50 percent stake in Armand de Brignac, also known as Ace of Spades, the brand owned by Knowles-Carter’s husband Jay-Z, since 2021.
Meanwhile, Knowles-Carter is also the founder of the Cécred beauty brand .
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本条目归入「Consumer Trends」垂直，涉及真实话题：luxury、consumer。
· 市场：关注 luxury、consumer 对相关品类与竞争格局的潜在影响。
· 消费者：受众行为与偏好变化值得追踪。
· 品牌：本动向对品牌资产建设的启示。
· 渠道：内容分发与触点组合（社媒 / 电商 / 线下）的协同值得复盘。
· 核心话题：luxury、consumer。
· 可思考：如何把「luxury」的洞察，转化为可衡量的内容与增长动作？
面试中可引用「Beyoncé Knowles-Carter Buys LVMH’s Stake in SirDavis Whiskey Brand」：围绕 luxury、consumer，说明你对行业动向的判断与可落地动作。
本条目相关英文术语可在「商务英语」模块按话题检索，用于外企面试表达训练。
SINGLE POUR: Beyoncé Knowles-Carter has taken full control of the SirDavis whiskey brand, after buying out the stake held by LMVH Moët Hennessy Louis Vuitton.…
The French luxury group confirmed the sale, whose terms were not disclosed.…
The sale comes as the French luxury group reported a 5 percent organic revenue growth for its wine and spirits division for the first half of 2026, with profit from recurring opera…