What’s driving frozen yogurt’s second act, as 16 Handles and Go Greek experience a renaissance
Social media and wellness trends are fueling frozen yogurt's comeback. Now, established players like 16 Handles and Go Greek are seeing a surge in growth, and startups like Coconut Cult and Benefiber are looking to ride the trend through fun pop-ups.
本条来自 Modern Retail（Business / 零售），聚焦 technology、consumer。 On hot summer days, some people are waiting in line for over 30 minutes to pay upward of $10 a cup for frozen yogurt.
Social media and wellness trends are fueling frozen yogurt's comeback
- On hot summer days, some people are waiting in line for over 30 minutes to pay upward of $10 a cup for frozen yogurt
Social media and wellness trends are fueling frozen yogurt's comeback
Now, established players like 16 Handles and Go Greek are seeing a surge in growth, and startups like Coconut Cult and Benefiber are looking to ride the trend through fun pop-ups
On hot summer days, some people are waiting in line for over 30 minutes to pay upward of $10 a cup for frozen yogurt.
That may sound like a sentence that was written in 2010, but this is a 2026 phenomenon. Frozen yogurt is once again having a moment. Upscale concepts like Mimi’s (which sells Australian-style frozen yogurt) and Go Greek are going viral for generating lines around-the-clock in New York City this summer. Some are even opting to get froyo for breakfast to avoid the crowds.
The resurgence of frozen yogurt shops has been attributed to a confluence of trends. Some of it has to do with Gen Z’s affinity for viral experiential shops, combined with an interest in the wellness benefits associated with yogurt, such as gut health and high protein. Continue reading this article on modernretail.co . Sign up for Modern Retail newsletters to get the latest on the shifting dynamics between retail’s old and new guards.
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On hot summer days, some people are waiting in line for over 30 minutes to pay upward of $10 a cup for frozen yogurt.…