Glossy Pop Newsletter: PepsiCo-owned Poppi hires 250 paid student ambassadors to lead on-campus marketing, identify sales channels

PepsiCo-owned Poppi soda is back on college campuses for the third year in hopes of winning the back-to-school marketing season — and the brand has new tricks up its sleeve.

“We just hit a milestone on our application for our [paid student] ambassador program,” Sophia Sesto, Poppi’s vp of culture, told Glossy. “There are over 11,000 applicants [so far this year], so our team jokes it’s easier to get into an Ivy League [university], which is less than a 2% acceptance rate, than it is to get into the Poppi ambassador program.”

After two successful back-to-school seasons, the better-for-you soda leader is expanding its reach on campus by hiring 250 paid student ambassadors for semester-long partnerships, official partnerships with 20 sorority chapters, and a merchandise collection available at Target including mini fridges, robes, pillows and more dorm essentials. Continue reading this article on glossy.co . Sign up for Glossy newsletters to get the latest on the business of beauty, fashion and pop culture.