Unforgetful is a new reminders app for people who can’t stop hitting snooze
Unforgetful, the latest app from longtime indie developer Marco Arment, is designed to make reminders harder to ignore — or accidentally dismiss.
本条来自 TechCrunch（AI / 创投），聚焦 technology、consumer。 Unforgetful is a new reminders app for people who can’t stop hitting snooze
Unforgetful, the latest app from longtime indie developer Marco Arment, is designed to make reminders harder to ignore — or accidentally dismiss
- Media & Entertainment
- TechCrunch Brand Studio
- Sarah Perez
- 9:21 AM PDT · August 14, 2026
- Unforgetful is a new reminders app for people who can’t stop hitting snooze
Unforgetful, the latest app from longtime indie developer Marco Arment, is designed to make reminders harder to ignore — or accidentally dismiss
Media & Entertainment
TechCrunch Brand Studio
Unforgetful is a new reminders app for people who can’t stop hitting snooze
Sarah Perez
9:21 AM PDT · August 14, 2026
Marco Arment, the indie developer who created popular apps like Overcast and Instapaper, and who previously served as Tumblr’s chief technology officer, is out today with his latest creation — an alternative to Apple’s Reminders designed for procrastinators, called Unforgetful .
The new iOS and Mac app works with your current Reminders database, but it’s designed for people who find Apple’s system doesn’t work for them.
As Arment explains in his announcement on Friday, “Siri, for all of its faults, has always been very good at creating tasks in Apple’s Reminders app… The Reminders app , though, doesn’t fit me at all. I don’t like how it looks, how it works, or how it’s organized. Hell, I don’t even like its icon. There’s nothing about it I like. So I never open it.”
The developer pointed to specific issues where he felt Reminders fell short, like how its snooze feature worked, or those times when he accidentally dismissed a reminder instead of snoozing it, losing the reminder altogether. Arment also noted that if he forgot to include a time when setting a reminder, he’d miss getting a notification, so the task never got done.
Unforgetful is meant to address these issues and make it impossible to lose your tasks. For some, the solution could be overkill, but for those who are addicted to snoozing reminders or need more regular nudges, it could help keep them on track.
For starters, notifications will always repeat — even if you miss them or dismiss them — until the task is actually done and deleted. This makes it harder to lose reminders, especially if you’re guilty of dismissing them before completing the task.
Snoozing has also been revamped so that the intervals scale as you continue to snooze your tasks. However, it won’t overwhelm you with multiple tasks at the same time, which could lead you to freeze and do nothing at all.
The app keeps things fairly simple, too, as there are no tags, different views or modes, or other organization tools to learn. (For more advanced features like this, Apple’s Reminders app would still be a better choice.)
In short, Unforgetful becomes the tool that makes sure you stay on top of your reminders, no matter whether you prefer to enter them by hand or tell Siri, and no matter whether they have a deadline or not. Because the app works with your existing Apple Reminders, you can continue using reminders as you always have — you just turn off the Apple Reminders notifications and replace them with Unforgetful notifications instead.
While there are other well-designed, third-party reminders apps on the market, the best thing about Unforgetful’s setup is this Reminders integration. This means you don’t have to explicitly tell Siri to use Unforgetful when you’re adding reminders. And if you find you don’t like the app, you won’t need to export your reminders back to Apple’s database. (Because they’re already there!)
Unforgetful also ships with its own in-app microphone for voice reminders and a full suite of widgets for the Lock Screen and Control Center.
The app is $19.99 per year and works across both Mac and iOS.
When you purchase through links in our articles, we may earn a small commission . This doesn’t affect our editorial independence.
Sarah Perez
Consumer News Editor
October 13 – 15
San Francisco
Scale faster. Grow your portfolio. Gain practical expertise. No matter your goal, Disrupt can empower you.
Save up to $300 toda y!
Most Popular
Some Claude users are mad that Anthropic’s new watermarks will catch them using it at their jobs, classes
Lucas Ropek
Phoebe Gates and Sophia Kianni reportedly knew Phia was ‘cookie stuffing’ for months
Dominic-Madori Davis
Delta investigating after someone set up fake Wi-Fi network mid-flight
Lorenzo Franceschi-Bicchierai
Anthropic says it will watermark text generated by its AI models
Ivan Mehta
Mark Zuckerberg’s AI manifesto is exactly why people don’t like AI
Russell Brandom
YouTube now requires creators to have twice as many watch hours to start earning money
Aisha Malik
This ‘adversarial’ pattern can prevent surveillance cameras from detecting you
Zack Whittaker
X
youTube
Mastodon
Threads
Bluesky
TechCrunch Staff Contact Us Advertise Site Map
Terms of Service Privacy Policy RSS Terms of Use Code of Conduct
Made by Google Phia Blacksmith Pixel Tag Disrupt 2026 Tech Layoffs ChatGPT
© 2026 TechCrunch Media LLC.
本条目归入「Consumer Trends」垂直，涉及真实话题：technology、consumer。
· 市场：关注 technology、consumer 对相关品类与竞争格局的潜在影响。
· 消费者：受众行为与偏好变化值得追踪。
· 品牌：本动向对品牌资产建设的启示。
· 渠道：内容分发与触点组合（社媒 / 电商 / 线下）的协同值得复盘。
· 核心话题：technology、consumer。
· 可思考：如何把「technology」的洞察，转化为可衡量的内容与增长动作？
面试中可引用「Unforgetful is a new reminders app for people who can’t stop hitting snooze」：围绕 technology、consumer，说明你对行业动向的判断与可落地动作。
本条目相关英文术语可在「商务英语」模块按话题检索，用于外企面试表达训练。
As Arment explains in his announcement on Friday, “Siri, for all of its faults, has always been very good at creating tasks in Apple’s Reminders app… The Reminders app , though, d…
YouTube now requires creators to have twice as many watch hours to start earning money…