Future of Marketing Briefing: Creator agencies are becoming entertainment studios — brands are footing the bill

Creator agencies are turning into entertainment studios.

But unlike traditional studios, marketers are the ones footing the bill. More of them want to back up the “make content, not ads” mantra with actual budget, and that’s driving demand for specialist talent so high that creator agencies are either rebuilding themselves as entertainment companies or launching as one from day one. This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.