Your favorite beauty brands are now also entertainment brands
Many of today’s beauty brands are asking if entertainment and advertising can be one and the same.
本条来自 Digiday（Marketing / 媒体），聚焦 brand。 This story was first published by Digiday sibling Glossy
Many of today’s beauty brands are asking if entertainment and advertising can be one and the same
- This story was first published by Digiday sibling Glossy
This story was first published by Digiday sibling Glossy
In July, Korean skin-care brand Innisfree partnered with comedian and “Saturday Night Live” star Tommy Brennan on a series of man-on-the-street-style interviews to promote its Green Tea Sunscreen Serum. The benefits of the sunscreen took second fiddle to Brennan’s playful questions with New Yorkers, and that was largely the idea, according to the brand.
“With Gen Z, in particular, traditional product-focused advertising is really not enough anymore,” said Jamie Lee, head of brand marketing at Innisfree U.S. “Entertainment is 100% the way to capture an audience.” Continue reading this article on digiday.com . Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.
In July, Korean skin-care brand Innisfree partnered with comedian and “Saturday Night Live” star Tommy Brennan on a series of man-on-the-street-style interviews to promote its Gree…
“With Gen Z, in particular, traditional product-focused advertising is really not enough anymore,” said Jamie Lee, head of brand marketing at Innisfree U.S. “Entertainment is 100% …
“With Gen Z, in particular, traditional product-focused advertising is really not enough anymore,” said Jamie Lee, head of brand marketing at Innisfree U.S. “Entertainment is 100% …