Peach & Lily brings ‘zombie cell’ innovation to Ulta’s skin-care assortment

Peach & Lily is betting that, much like brands championing peptides, its focus on “zombie cells” can turn complicated science into a mainstream beauty category.

On Monday, Peach & Lily launched its Advanced Rebound BioGlow Zombie Cream for $59, exclusively at Ulta Beauty. The product is rolling out across more than 1,500 Ulta stores and Ulta.com under a 12-month retail exclusivity agreement, following three years of research and development.

The term “zombie cells” first became popular in aging research in the 2010s, especially after a 2011 Mayo Clinic study showed that removing senescent cells could slow age-related decline in mice. It refers to cells that stop dividing but don’t die and continue affecting nearby tissue. Continue reading this article on glossy.co . Sign up for Glossy newsletters to get the latest on the business of beauty, fashion and pop culture.