Farfetch sets pre-fall campaign in Margate

本条来自 Luxury Daily（Luxury / 资讯），聚焦 pre-fall campaign、seasonal transition、luxury fashion、trends。 Italian photographer Alessandro Furchino Capria lenses styles from Brunello Cucinelli, Versace and more in Margate, England. Image credit: Farfetch Online retailer Farfetch is heading to the English seaside with suitcases full of wardrobe items for the seasonal transition. Italian photographer Alessandro Furchino Capria lenses the company’s pre-fall 2026 campaign in Margate, England, as styles from luxury labels such as Versace and Brunello Cucinelli contrast with quiet residential streets and coastal scenery. Farfetch highlights the range of its pre-fall wear with the edit, moving between relaxed warm-weather clothing and more structured pieces suited to office and everyday dressing. “Defined for the post-holiday return, this exclusive selection offers versatile and polished pieces that transition seamlessly from late summer into fall,” said Doralice Belli, head of merchandising at Farfetch , in a statement. “For our discerning global community, customers who master their own style, this edit offers diverse options for the seasonal shift.” Between seasons For the effort, Farfetch has identified red, athletic-influenced fashion and coordinated sets as three leading trends for the period between summer and fall. The retailer names red as the season’s key color, presenting options that range from statement outerwear to smaller accents through handbags, footwear and other accessories. View this post on Instagram A post shared by FARFETCH (@farfetch) Its second “Sportif” trend carries the summer’s interest in sportswear into cooler weather. Athletic silhouettes appear alongside luxury tailoring, offering a more polished interpretation of performance-inspired dressing. Finally, matching sets receive a fall update across the women’s and men’s selections, with Farfetch presenting coordinated pieces as adaptable foundations for work, travel and daily wear. The full pre-fall curation and accompanying campaign editorial are available now through Farfetch’s site and app.

The retailer’s new editorial, photographed in southeastern England, presents versatile pieces for post-holiday dressing

• Italian photographer Alessandro Furchino Capria lenses styles from Brunello Cucinelli, Versace and more in Margate, England