Luggage brands are gunning for a bigger share of the travel gear wardrobe

Premium luggage brands are moving beyond the suitcase as more customers seek out a “travel wardrobe”.

After the post-pandemic travel boom, the luggage category is still growing, but the next phase of growth is more complicated than before. Euromonitor data cited by Vogue Business showed the global luggage market grew 4.5% to $19 billion in 2024, driven by consumers’ continued appetite for travel and experiences. But for premium brands, market growth does not erase a structural problem: The better the suitcase, the longer it takes a customer to need another one. New Circana data supports that shift. For the 12 months ending April 2026, U.S. travel-goods dollar sales declined 2%, while unit sales increased 1%, reflecting a change in what consumers are buying. Travel accessories, including organizers, packing cubes and toiletry bags, were one of the fastest-growing segments and accounted for roughly 85% of the industry’s unit growth over the past year. Backpacks also grew, while traditional luggage and suitcase categories were softer, according to Circana.

In other words, consumers are not necessarily buying more suitcases. They are expanding what Circana described as their “travel gear wardrobe.” Continue reading this article on glossy.co . Sign up for Glossy newsletters to get the latest on the business of beauty, fashion and pop culture.