How a fitness creator built her own global wellness platform
Gabby George leveraged her social media success into a subscription-based fitness platform to diversify revenue.
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As Zendaya spins another ‘Spider-Man’ fashion story, has method dressing gone too far?
Celebrity stylist Micaela Erlanger explains on the Glossy Podcast why she prefers subtle “meta dressing” over literal red-carpet costumes, as Zendaya and Law Roach turn the “Spider-Man: Brand New Day” press tour into another fashion narrative.
时尚奢侈品牌营销
Luxury Briefing: Luxury’s recovery has a value-for-money problem
In this week's Luxury Briefing, I take a deep dive into the most significant group of earnings from recent months from LVMH, Kering, Hermés, Prada Group, Brunello Cucinelli and EssilorLuxottica – with analyst takes from Bernstein's Luca Solca. It seems like as brands are adjusting to slow growth, they're trying to meet customers at all price points, not always successfully. Also, how Frasers is bu
时尚奢侈品牌营销财报增长LVMH开云 Kering
Snapchat shores up lead gen ads with new HubSpot integration
The app is focusing on partnerships to “meet our clients where they are,” said Vice President of Global Agency and Strategic Accounts Adrian Mulryan.
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HubSpot AEO vs. Otterly: Platform or standalone tool?
Here’s the question most teams are actually trying to answer: do you need a standalone tool to monitor how your brand shows up in AI search, or do you need something that connects that monitoring to the content and CRM workflows that let you act on it?
品牌营销人工智能
Profound vs. Semrush AEO: What each tool actually does
Profound and Semrush have both staked out positions in the answer engine optimization space, but they’re built for different teams with different goals. This post breaks down what each tool actually does, where they differ on engine coverage, prompt research, dashboards, and pricing, and how to decide which one fits your workflow.
品牌营销人工智能谷歌 Google
SEO tools marketers rely on (free & paid options)
SEO might feel like it’s under threat with the rise of AI. But the data tells a different story — SEO tools are still a must-have for marketers. In a HubSpot survey , 27% of marketers agreed that the biggest ROI channel of this year was the website, blog, and SEO.
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HubSpot AEO vs. Rank Prompt: Which AI visibility tool should you choose?
AI search is no longer a niche experiment. According to HubSpot’s own research , 42% of buyers now use AI search as part of their evaluation process — and it’s the top predictor of purchase intent. Brands that show up in those answers earn the conversation before a prospect even clicks.
品牌营销人工智能
What is a CRM data model? Objects and relationships
At some point after a CRM goes live, someone pulls a pipeline report and the numbers don’t add up. Marketing and sales end up using different definitions for the same term. A new integration breaks three sales pipeline reports that nobody knew shared the same data source.
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HubSpot AEO vs. Semrush AI Visibility: Which is right for your team?
If you’re comparing HubSpot AEO vs Semrush AI Visibility Toolkit, I tested both for you as a marketing and AEO practitioner myself and will share my detailed review.
品牌营销人工智能谷歌 Google
Google just redesigned the search box for the first time in 25 years — here’s why it matters more than you think.
For a quarter century, the Google search box has been one of the most recognizable interfaces in computing: a thin white rectangle, a blinking cursor, a few typed words, and a list of blue links. On Tuesday, Google will formally retire that paradigm. At its annual I/O developer conference , Google announced a sweeping redesign of the search box itself — the literal text field where billions of que
品牌营销人工智能财报增长谷歌 Google
Railway secures $100 million to challenge AWS with AI-native cloud infrastructure
Railway , a San Francisco-based cloud platform that has quietly amassed two million developers without spending a dollar on marketing, announced Thursday that it raised $100 million in a Series B funding round, as surging demand for artificial intelligence applications exposes the limitations of legacy cloud infrastructure. TQ Ventures led the round, with participation from FPV Ventures , Redpoint
品牌营销人工智能消费洞察亚马逊 Amazon谷歌 Google
Listen Labs raises $69M after viral billboard hiring stunt to scale AI customer interviews
Alfred Wahlforss was running out of options. His startup, Listen Labs , needed to hire over 100 engineers, but competing against Mark Zuckerberg's $100 million offers seemed impossible. So he spent $5,000 — a fifth of his marketing budget — on a billboard in San Francisco displaying what looked like gibberish: five strings of random numbers. The numbers were actually AI tokens. Decoded, they led t
品牌营销人工智能社媒内容微软 Microsoft
Salesforce rolls out new Slackbot AI agent as it battles Microsoft and Google in workplace AI
Salesforce on Tuesday launched an entirely rebuilt version of Slackbot , the company's workplace assistant, transforming it from a simple notification tool into what executives describe as a fully powered AI agent capable of searching enterprise data, drafting documents, and taking action on behalf of employees. The new Slackbot, now generally available to Business+ and Enterprise+ customers, is S
品牌营销人工智能社媒内容OpenAIAnthropic
Nous Research's NousCoder-14B is an open-source coding model landing right in the Claude Code moment
Nous Research , the open-source artificial intelligence startup backed by crypto venture firm Paradigm , released a new competitive programming model on Monday that it says matches or exceeds several larger proprietary systems — trained in just four days using 48 of Nvidia's latest B200 graphics processors . The model, called NousCoder-14B , is another entry in a crowded field of AI coding assista
品牌营销人工智能社媒内容爱马仕 Hermès阿里巴巴 Alibaba