MTV for This Generation: Track Star Is What a Media Company Looks Like Now
Founded by a creator and backed by a legacy media scion, the startup is trying to turn a social video franchise into a media empire.
本条来自 Adweek（marketing），聚焦 社媒内容。 When Kamala Harris ran for president in 2024, she skipped the traditional sit-down interview with Time magazine, a ritual for presidential candidates since 1940.
Founded by a creator and backed by a legacy media scion, the startup is trying to turn a social video franchise into a media empire
- Creator Economy
- MTV for This Generation: Track Star Is What a Media Company Looks Like Now
- Mark Stenberg
- When Kamala Harris ran for president in 2024, she skipped the traditional sit-down interview with Time magazine, a ritual for presidential candidates since 1940
Founded by a creator and backed by a legacy media scion, the startup is trying to turn a social video franchise into a media empire
Creator Economy
MTV for This Generation: Track Star Is What a Media Company Looks Like Now
When Kamala Harris ran for president in 2024, she skipped the traditional sit-down interview with Time magazine, a ritual for presidential candidates since 1940.
Instead, the Democratic nominee made time for a comparatively obscure podcast-turned-music interview series called Track Star. For a three-year-old media company with only 16 employees, it was a promising start.
That gap between the massive cultural influence of Track Star and the modest operation behind it is precisely the opportunity newly appointed executive chairman Gus Wenner is betting on.
In January, the former CEO of Rolling Stone—and scion of magazine co-founder Jann Wenner—closed a seven-figure investment in Track Star’s parent company, Public Opinion, alongside its founder and CEO Jack Coyne.
This story appeared in the Aug. 4, 2026, issue of ADWEEK magazine. Click here to subscribe.
Mark Stenberg
Mark Stenberg is ADWEEK's senior media reporter.
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That gap between the massive cultural influence of Track Star and the modest operation behind it is precisely the opportunity newly appointed executive chairman Gus Wenner is betti…