‘KPop Demon Hunters’ Enters Haircare Space With Official Hair Clips, Scrunchies and Bonnet Release

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The hair accessories are inspired by the animated film's fictional girl group (and protagonists of the movie) HUNTR/X.

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It s been over a year since KPop Demon Hunters premiered on Netflix , and the Oscar-winning film has moved from rewatch to retail with a slew of officially-licensed product releases.

Hot off a Vans sneaker collection and a skincare drop with Korean beauty brand, Anua , the hit animated musical is now branching into haircare, with new hair accessories inspired by the fictional girl group (and protagonists of the movie) HUNTR/X. Related Articles Shop Shoes As WNBA Games Heat Up, Here's Where to Buy Players' Signature Shoes Shop Shoes These Are the Brooks Products Record-Breaking Runner Josh Kerr Can't Train Without

Amazon is selling this five-piece gift set that includes two silk scrunchies, two hair clips and a heart-shaped hair brush with built-in mirror.

The items come in a signature purple colorway, which was used in the film to represent the markings of the demons. The official movie logo and stylized HUNTR/X logo are also seen on the hair accessories, while a blue Derpy face sits on the end of the hair clips. HUNTR/X members Mira, Rumi and Zoey, meantime, are pictured on the front of the hair brush compact.

Amazon reviewers say the scrunchies are gentle on their hair, with a no-snag design and elastic bands that hold their shape even after washing. The hair clips, meantime, are made from a resin and metal material for durability and firm hold.

More than 2,000 shoppers have picked up this KPop Demon Hunters hair accessories set on Amazon in the last month alone, according to site stats.

Zara, meantime, has this three-pack of hair clips available for just $12. The mini clips are strong enough to hold a hairstyle in place or can be used as a decorative accent.

Zara also has this four-pack of elastic hair ties available for sale, featuring Derpy and caricature versions of the HUNTR/X girls on pink, lavender and blue ties.

Popular mall brand and pop culture merch site, Hot Topic, is selling an official KPop Demon Hunters Bonnet, with a reversible design.

The one-size-fits-all stain cap features loved-up caricatures of Rumi and Jinu on one side, with a large illustration of Derpy, the film s supernatural blue tiger, on the other.

Target has this set of mini plastic hair clips, featuring the three HUNTR/X members and the Saja Boys lead singer, Jinu.

The KPop Demon Hunters accessories collection also includes this light-up mirror, which has tiny LED lights around the main panel.

The desk-sized vanity mirror features a sturdy silicone base with Mira, Rumi and Zoey s faces on the bottom, alongside a tray for your hair accessories.

The mirror measures 8.3 x 6.3 inches in size and just over 11 inches tall. Plug it in via an included USB-C cable or four AAA batteries (not included).

All of the pieces above are officially-licensed from Netflix and come in character and movie-inspired packaging. KPop Demon Hunters is streaming now on Netflix, with a physical Blu-ray/DVD release due out later this year.

Since 1910, WWD often referred to as the fashion bible has been the leading industry voice of authority for senior executives in the global women s and men s fashion, retail and beauty communities, while also informing the consumer media that cover the market. Today, WWD s breaking news and trend coverage continues to be a trustworthy resource for both fashion insiders and consumers alike. Our shopping editors continue to uphold WWD s editorial standards and values with quality, expert-backed product selections. Learn more about us here .

Tim Chan is the VP of Commerce at Penske Media, overseeing fashion, lifestyle and streaming coverage across marquee brands like Rolling Stone, Billboard, The Hollywood Reporter, Variety, and WWD, among others. Previously, Chan was the first-ever Lifestyle Editor at Rolling Stone, covering all things fashion, culture, and travel through an entertainment lens. In addition to PMC, his bylines over the years have appeared in L Uomo Vogue, Vogue Italia, Vogue Korea, i-D, and more. Chan has also consulted for a number of fashion brands, advising them on media and marketing strategy. He graduated from Columbia University with a master s degree in journalism. A big K-pop music fan, Chan recently moderated a panel with KPop Demon Hunters creator and director Maggie Kang, for the Departure Festival in Toronto.

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