Why brands like Gap Inc. and Staples are inviting their employees to be creators
Companies are scrambling for creators. Turns out they already employ them.
本条来自 Digiday（Marketing / 媒体），聚焦 brand。 Employee creator networks are the new creator networks.
Companies are scrambling for creators
- Employee creator networks are the new creator networks
Companies are scrambling for creators
Turns out they already employ them
Employee creator networks are the new creator networks.
Last week, Gap Inc. announced it was opening up its creator program to its employees across Old Navy, Gap, Athleta, and Banana Republic, giving them a chance to earn commission by sharing personalized affiliate links on social media. It’s less of an officially sanctioned employee creator program like Starbucks’ Green Apron Creators and more just an extension of Gaps’ existing program. It’s a sign of how quickly these programs are gathering pace.
“The attitude has completely flipped,” said Keith Bendes, chief strategy officer at influencer marketing agency Linqia. Continue reading this article on digiday.com . Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.
本条目归入「Brand Marketing」垂直，涉及真实话题：brand。
· 市场：关注 brand 对相关品类与竞争格局的潜在影响。
· 消费者：受众行为与偏好变化值得追踪。
· 品牌：本动向对品牌资产建设的启示。
· 渠道：内容分发与触点组合（社媒 / 电商 / 线下）的协同值得复盘。
· 核心话题：brand。
· 可思考：如何把「brand」的洞察，转化为可衡量的内容与增长动作？
面试中可引用「Why brands like Gap Inc. and Staples are inviting their employees to be creators」：围绕 brand，说明你对行业动向的判断与可落地动作。
本条目相关英文术语可在「商务英语」模块按话题检索，用于外企面试表达训练。
“The attitude has completely flipped,” said Keith Bendes, chief strategy officer at influencer marketing agency Linqia. Continue reading this article on digiday.com . Sign up for D…
“The attitude has completely flipped,” said Keith Bendes, chief strategy officer at influencer marketing agency Linqia. Continue reading this article on digiday.com . Sign up for D…
“The attitude has completely flipped,” said Keith Bendes, chief strategy officer at influencer marketing agency Linqia. Continue reading this article on digiday.com . Sign up for D…