A&F Expands Distribution of NFL Product Through Fanatics Partnership
Its men's, women's and kids' collections for all 32 teams will be offered in all of the league's commerce channels.
本条来自 WWD（Luxury / Fashion），聚焦 brand、consumer。 Christie’s to Auction Bill Blass Apparel and Personal Correspondence
Its men's, women's and kids' collections for all 32 teams will be offered in all of the league's commerce channels
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Its men's, women's and kids' collections for all 32 teams will be offered in all of the league's commerce channels
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Its men's, women's and kids' collections for all 32 teams will be offered in all of the league's commerce channels.
More fans will be able to purchase Abercrombie & Fitch’s NFL collection this season thanks to a new partnership between the retailer and Fanatics .
A&F is entering its second year as the official fashion partner for the league, creating product for all 32 teams and hosting activations throughout the season.
But because Fanatics is the NFL ’s e-commerce partner, the collection will now be sold on nflshop.com, in NFL stadium stores and on official team e-commerce sites as well as on fanatics .com and in Abercrombie stores and online.
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As the season prepares to kick off on Sept. 9, A&F will launch a campaign highlighting top players and influential women including Jaxson Dart of the New York Giants , Justin Jefferson of the Minnesota Vikings and Drake Maye of the New England Patriots along with CeeDee Lamb of the Dallas Cowboys, Cooper DeJean of the Philadelphia Eagles, Jaxon Smith-Njigba of the Seattle Seahawks, Jahmyr Gibbs of the Detroit Lions and Malik Nabers of the Giants.
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The women’s lineup includes content creators Ann Michael Maye, Emily Engram and Claire Kittle as well as Diana Flores, captain of Mexico’s World Champion National Flag Football Team.
“Our customers are looking for ways to represent the teams they love while staying true to their personal style,” said Corey Robinson, brand president of Abercrombie & Fitch. “That’s what makes our partnership with the NFL such a natural fit. As fashion and sport continue to shape culture, we’re creating more ways for fans to bring their team pride into everyday style. The strong response we’ve seen from customers reinforces that demand, and in our second year as an official fashion partner of the NFL, we’re expanding our assortment and distribution network to bring our signature collection to even more fans.”
“Abercrombie & Fitch shares our vision of fandom and fashion working hand in hand, as we continue to position the NFL globally at the intersection of sports and culture,” said Casey Collins, senior vice president of consumer products and licensing for the NFL. “With an expanded collection and distribution network this season, fans and players will have even more ways to express themselves and celebrate the game we all love.”
“The inaugural NFL by Abercrombie collection was a hit with fans, and we’re excited to build on that momentum in year two,” said Sam Archibald, chief merchandising officer of Fanatics Commerce. “Abercrombie brings a distinct fashion point of view to NFL product, and this season we’re excited to offer it to fans wherever they shop across the full NFL ecosystem.”
The Abercrombie 2026 NFL assortment includes men’s, women’s, kids’, baby and toddler hoodies, sweatshirts, T-shirts and outerwear.
As the season progresses, the retailer will offer expanded team-specific assortments, codesigned collections with NFL players and will work with players on tunnel walks in both the U.S. and overseas.
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本条目归入「Consumer Trends」垂直，涉及真实话题：brand、consumer。
· 市场：关注 brand、consumer 对相关品类与竞争格局的潜在影响。
· 消费者：受众行为与偏好变化值得追踪。
· 品牌：本动向对品牌资产建设的启示。
· 渠道：内容分发与触点组合（社媒 / 电商 / 线下）的协同值得复盘。
· 核心话题：brand、consumer。
· 可思考：如何把「brand」的洞察，转化为可衡量的内容与增长动作？
面试中可引用「A&F Expands Distribution of NFL Product Through Fanatics Partnership」：围绕 brand、consumer，说明你对行业动向的判断与可落地动作。
本条目相关英文术语可在「商务英语」模块按话题检索，用于外企面试表达训练。
“Our customers are looking for ways to represent the teams they love while staying true to their personal style,” said Corey Robinson, brand president of Abercrombie & Fitch. “That…
As the season prepares to kick off on Sept. 9, A&F will launch a campaign highlighting top players and influential women including Jaxson Dart of the New York Giants , Justin Jeffe…
“Abercrombie & Fitch shares our vision of fandom and fashion working hand in hand, as we continue to position the NFL globally at the intersection of sports and culture,” said Case…