OpenAI brings product carousels to ChatGPT ads
It builds on OpenAI's product feed campaigns, bringing a Google Shopping-style carousel format to ChatGPT ahead of the Q4 holiday period.
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● 实时It builds on OpenAI's product feed campaigns, bringing a Google Shopping-style carousel format to ChatGPT ahead of the Q4 holiday period.
Companies are scrambling for creators. Turns out they already employ them.
Kroger has made advertising part of its AI shopping assistant, following the implementation of advertising features on competitors’ chatbots.
Despite the slowing down of capital investment for fashion brands compared to the heyday of the 2010s, acquisitions are still happening. Fashion brands are still getting snapped up but who's buying? These days, you're far less likely to see private equity getting into the fashion
ChatGPT appears to be experimenting with a new ad type: a product carousel. Digiday viewed and verified screenshots of the new ad format.
Cole Haan says it's getting "more intentional" about its travel offerings as it solidifies its place as an everyday lifestyle brand.
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Hailey Bieber's Rhode continues to be the beauty industry’s star performer.
Sony Interactive Entertainment is assembling a global sales team to monetize Playstation through ads.
Shoppers continue to grapple with higher prices and affordability, while brands face rising operating costs and increased pressure to prove their marketing dollars are delivering measurable returns.
Advertising has long existed alongside entertainment, either in the form of TV ad breaks or product placement. But as today’s consumers are up to their eyeballs in entertaining content just a scroll and a click away, many of today’s beauty brands are asking if entertainment and a
For the Wellness Briefing, Glossy spoke with founders of recently launched oral-care brands looking to disrupt the space, including Köppen, Evenmouth and Bastét, which offer products based on a three-step system, microbiome-focused protocol and novel ingredients, respectively.
Hims & Hers achieved an 88% daily adherence rate with its first-ever gummy prescription medication. It's another example of how beauty brands, wellness startups and prescription drug providers are all leaning more into gummy formats.
Gorilla Commerce, most well-known for its slip-resistant bath mats, has found tremendous success primarily through Amazon, surpassing nine figures in sales. But the company wants to prove it's more than just an Amazon brand. Two years ago, it launched on Walmart's marketplace, an
Kroger made advertising part of its AI shopping assistant on day one, following the implementation of advertising features on competitors' chatbots.
For decades, Wieden+Kennedy has defined the brands that shape culture. Now, as economic uncertainty, AI, and shifting consumer expectations
This week, I checked in on the wave of revamped and relaunched hero products from heritage beauty brands. Additionally, Saltair gets new ownership, and Victoria Beckham’s 15-year-old daughter is rumored to be launching a beauty brand.
Glossy+ Research examined which commerce channels are dominating marketers’ holiday strategies, what discounts brands and retailers are offering, and what revenue expectations are guiding their marketing decisions ahead of the critical fourth quarter.
Led by a handful of industry innovators with deep pockets for advanced R&D, the hair-care space is on the brink of a philosophical shift around how consumers should care for their hair.
The conversation around AI has moved well beyond experimentation. At the recent Glossy & Modern Retail Brand Leaders Dinner, with partner Global Payments, founders and executives shared how they're using artificial intelligence to automate operations, rethink hiring, build in
Suitcases are designed to last. For premium luggage brands, that makes the products around them, like packing cubes and apparel, more important.
This week, we break down the arguments about open-weight models unfolding in Silicon Valley right now. Nvidia released an open letter signed
Celebrity stylist Micaela Erlanger explains on the Glossy Podcast why she prefers subtle “meta dressing” over literal red-carpet costumes, as Zendaya and Law Roach turn the “Spider-Man: Brand New Day” press tour into another fashion narrative.
Geopolitical uncertainty continues to drive energy price volatility, affecting growth, inflation, and sentiment. ECB raises rates by 25 basi