Exclusive: Jupiter enters Ulta Beauty as the retailer targets dandruff, solution-based hair care
Jupiter, the 6-year-old dandruff category disruptor, is entering 500 Ulta Beauty stores this week as the retailer pushes deeper into clinical- and solution-based hair care.
本条来自 Glossy(Luxury / Beauty),聚焦 brand。 Jupiter, the 6-year-old dandruff category disruptor, is entering 500 Ulta Beauty stores this week as the retailer pushes deeper into clinical- and solution-based hair care.
Jupiter, the 6-year-old dandruff category disruptor, is entering 500 Ulta Beauty stores this week as the retailer pushes deeper into clinical- and solution-based hair care
- Jupiter, the 6-year-old dandruff category disruptor, is entering 500 Ulta Beauty stores this week as the retailer pushes deeper into clinical- and solution-based hair care
Jupiter, the 6-year-old dandruff category disruptor, is entering 500 Ulta Beauty stores this week as the retailer pushes deeper into clinical- and solution-based hair care
Jupiter, the 6-year-old dandruff category disruptor, is entering 500 Ulta Beauty stores this week as the retailer pushes deeper into clinical- and solution-based hair care.
“Fifty percent of the world gets dandruff at some point in their lives,” Robbie Salter, co-CEO and founder of Jupiter, told Glossy. “By not having a standout dandruff brand [in beauty retail], you’re totally missing out on an enormous opportunity.”
The brand will launch its bestsellers into Ulta’s stores and e-commerce. They include a medicated shampoo, a hydrating conditioner, a better-for-your-scalp dry shampoo and more products priced under $26 each. Jupiter launched in 2020 and is backed by True Beauty Ventures, Willow Growth Partners and Springdale Ventures. The line is also sold DTC and through Amazon and Target. Continue reading this article on glossy.co . Sign up for Glossy newsletters to get the latest on the business of beauty, fashion and pop culture.
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· 市场:关注 brand 对相关品类与竞争格局的潜在影响。
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· 渠道:内容分发与触点组合(社媒 / 电商 / 线下)的协同值得复盘。
· 核心话题:brand。
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面试中可引用「Exclusive: Jupiter enters Ulta Beauty as the retailer targets dandruff, solution-based hair care」:围绕 brand,说明你对行业动向的判断与可落地动作。
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“Fifty percent of the world gets dandruff at some point in their lives,” Robbie Salter, co-CEO and founder of Jupiter, told Glossy. “By not having a standout dandruff brand [in bea…
The brand will launch its bestsellers into Ulta’s stores and e-commerce. They include a medicated shampoo, a hydrating conditioner, a better-for-your-scalp dry shampoo and more pro…
The brand will launch its bestsellers into Ulta’s stores and e-commerce. They include a medicated shampoo, a hydrating conditioner, a better-for-your-scalp dry shampoo and more pro…