Peter Millar Signs Christian McCaffrey as First NFL Ambassador
The brand has long sponsored a number of professional golfers.
luxurybrand
Market Intelligence
市场情报
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CEO Talks: André Maeder of Selfridges Group
"Retail is exciting. I never get tired of walking the shop floor, and I'm as interested now as I was at the very beginning of my career," said André Maeder, CEO of Selfridges and Selfridges Group, who's worked in the industry for 50 years.
luxurybrand
Guest in Residence Introduces Inaugural Denim Collection
The collection is an evolution of founder Gigi Hadid's personal wardrobe philosophy: timeless knitwear paired with lived-in denim.
luxurybrand
Walmart finally lets advertisers exclude certain search terms
Walmart Connect said it would give advertisers the ability to exclude specific search terms for sponsored-products campaigns through “negative keywords.”
brand
Lifestyle brand Stanley 1913 adapts its marketing for the AI search era
The marketing it was doing worked well, but only for a human audience. The brand needed different approaches to ensure it was picked up by the AI platforms.
brand
Exclusive: Urban Outfitters launches its first back-to-campus commercial
Urban Outfitters is launching its first dedicated back-to-campus commercial, starring 76 students from more than 10 universities. The campaign brings connected TV together with the retailer’s growing network of campus creators.
brandcampaign
Refinery29 and Eos take a nose dive into fragrance with new podcast series
The publication and mass market body and fragrance brand will launch a five-part podcast series examining fragrance through a cultural lens. The series offers Eos a chance to make a case for itself as a fragrance authority and joins a growing trend of beauty brand-sponsored podca
brand
Walmart-backed gaming publication lays off editorial team
In December 2024, Walmart did something perhaps out of character: It helped start a video gaming news website. But the publication's editor-in-chief said she has been laid off alongside the "entire editorial team."
brand
造物100 #02｜能打游戏的「牙套」键盘、众筹 249 万美元的电子假花、能用卫星找狗的项圈
作者｜徐珊 编辑｜郑玄 上周 的 WAIC，人山人海。 每个展台 都在讲 AI，每件硬 件都说自己是「智能终端的下一代」。可你挤出场馆冷 静下来想想， 记住的产品 有几个？ 大部分设备，把 logo 遮住，你根本分不清谁是谁。 这就是 2026 年硬件行业最拧巴的地方，造东西从没这么容易过：模型写代码、3D 打印出外壳、深圳供应链一条龙。但也正因为谁都能造，同质化像潮水一样漫上来。真正的创新，成了比芯片还稀缺的东西。 可潮水底下，总有人在憋大招。而且我们发现，一旦谁真的跑出一个好的产品形态，市场会毫不犹豫地把钱砸过去。这就是造物时代的掘金逻
consumerbrand
茶特调一年进化史：新趋势如何席卷行业
清甜的芭乐遇上九窨茉王，牛肝菌也能和碎银子普洱出现在同一杯饮品里，茶还能被调出多少种味道？ 近一年的时间，“茶特调”这个新名词已经从喜茶的菜单走向整个新茶饮界，成为了新茶饮行业最新产品趋势。在消费者关于一杯饮品的讨论中，“茶感”“回甘”“层次”和“平衡度”等词汇出现得愈发频繁。
brand抖音小红书
游戏、DEI与玩家的愤怒
最近有个电影大火，属于口碑和票房上的双丰收。那就是诺兰的《奥德赛》。这个电影确实有所谓DEI元素，主要是选角上的。总体叙事——根据我看过的评价而不是我自己的观影——其实还是比较传统的，或者说毫不DEI。标签大概有这几个：诺兰、男性英雄、战争、怪物、神祇、返乡、复仇和IMAX奇观，讲真是和DEI没半毛钱关系。我...... 本文来自微信公众号： 扯氮集 ，作者：魏武挥二世 最近有个电影大火，属于口碑和票房上的双丰收。那就是诺兰的《奥德赛》。这个电影确实有所谓DEI元素，主要是选角上的。总体叙事——根据我看过的评价而不是我自己的观影——其实还是比较传统的，
brandconsumer
马斯克押注AI代理赛道，SpaceX AI推出Grok Bot，对标Anthropic与OpenAI
马斯克旗下SpaceXAI正式入局AI代理市场，推出可像真实同事一样处理工作的产品Grok Bot。 8月11日，SpaceXAI发布AI代理产品Grok Bot，目前处于早期测试阶段。这是马斯克旗下AI业务追赶Anthropic和OpenAI的最新举措，也是SpaceXAI与Cursor深度合作的阶段性成果。 马斯克随即在X平台表示：“我们将在修复早期测试的基本问题、并于本周晚些时候发布Grok 4.6之后，扩大Grok Bot的测试规模。” Grok Bot是什么：像雇了一个永不下班的团队 Grok Bot的核心定位是“永远在线的AI队友”。
brandcompany
中国互联网的二十年，和办公Agent 的这个夏天
杭州有两栋写字楼隔街相望。一栋楼顶在2026年春节前新立起一尊红金色的孙悟空，挨着钉钉那道闪电标志。另一栋楼顶，是飞书的标志。孙悟空立起来那天，照片很快在社交媒体上传开，不少人笑称，这是最朴实的商战，钉钉的意思，大概是要比飞书高一头。这两家已经打了十年。从谁家的消息能看见已读，打到文档、表格和客户名单，最后一...... 本文来自微信公众号： 动察Beating ，作者：动察Beating，原文标题：《中国互联网的二十年，和办公 Agent 的这个夏天》 杭州有两栋写字楼隔街相望。一栋楼顶在2026年春节前新立起一尊红金色的孙悟空，挨着钉钉那道闪电标志
brandcampaign
AI制药初探：200+药物分子进入临床试验，产业链上游开启三位数业绩大爆发
全球已有超过200个AI发现的药物分子进入临床试验。 产业链上游，Twist Bioscience以DBTL闭环验证了AI制药的商业可行性——AI药物发现业务订单实现三位数增长，2027年指引继续翻倍。全球AI制药市场规模预计将从2025年的约28亿美元增长至2035年的160-240亿美元（CAGR 23-27%），亚太地区正以27%以上的增速成为增长主引擎。 然而，尚无AI设计药物获得FDA完全批准，II期临床成功率约40%与传统药物相当，产业规模化落地的核心挑战已从"技术是否可行"转变为"商业价值如何量化"。
brandcampaign
电力超级周期：海外电力龙头业绩复盘，哪些领域持续高速增长？
全球电网投资正进入一个由"AI算力需求 × 电网老化更新 × 新能源并网"三重力量共振的超级上行周期。 当前电力设备行业正处于订单驱动的基本面兑现期，但市场对"超级周期"的定价已经相当充分——接下来是验证"交付能力"而不仅仅是"订单增速"的阶段。
brandcampaign
“毛利就三四个点，你算算账就知道了”：双通道药店的出清与散场
药品“双通道”政策推出的第5年，一家东部沿海城市的中小型连锁药店品牌决定全面关停这项业务。“我们双通道药店是2021年开的门，以前一家店一年能卖两三个亿，现在完全不挣钱，索性全部关掉了。”李光语气很平静，像是在讲一件已经翻篇很久的事。他所在的东部沿海城市中小型连锁药房，近期刚把旗下所有双通道业务线砍掉，“房租...... 本文来自微信公众号： 健闻咨询 ，作者：健闻咨询，编辑：李琳 药品“双通道”政策推出的第5年，一家东部沿海城市的中小型连锁药店品牌决定全面关停这项业务。 “我们双通道药店是2021年开的门，以前一家店一年能卖两三个亿，现在完全不挣钱，
consumerbrand
Game Science Keeps AIGC Out of Design Work on Black Myth: Zhong Kui
While many studios accelerate production with generative tools, the makers of Black Myth: Wukong say the design and asset stages of Black Myth: Zhong Kui will proceed without them for now. The choice reflects a deliberate preference for slower, human-led visual work after a landm
brand
Trust Issues Are Holding Back AI Adoption Among Supply Chain Leaders
The research surveyed more than 2,000 supply chain leaders and found a chasm between their AI ambition and their AI adoption.
technologybrand
Inditex Group’s Bershka Brand Launches First Permanent Store in the U.S.
Bershka opened in the upscale Aventura Mall and is expected to open additional stores in the Miami area and the South.
brandconsumer
Phoebe Gates and Sophia Kianni reportedly knew Phia was ‘cookie stuffing’ for months
Phia, the shopping startup co-founded by Phoebe Gates and Sophia Kianni, is once again under fire for its alleged business practices.
brand
SpaceXAI's Grok Bot turns agents into persistent digital coworkers that can operate your apps for $120-per-month
SpaceXAI, the division of SpaceX f ormerly known as xAI , is launching an early beta version of Grok Bot , a new agent designed to move AI assistants beyond answering prompts and toward continuously executing work across the software employees already use. The central idea is str
brandcampaign
Madison Bailey on Starring in Journeys’ ‘Turn It Up’ Campaign and Saying Goodbye to ‘Outer Banks’
Bailey plays three different people in Journeys' new back-to-school campaign, which builds on the retailer's Life on Loud platform.
brandconsumer