Pajar Snaps Up Melissa Parent’s U.S. Subsidiary for $3.6 Million
Grendene Global Brands USA has been sold to the Canadian company.
本条来自 WWD（Luxury / Fashion），聚焦 luxury、consumer。 Pajar Snaps Up Melissa Parent’s U.S. Subsidiary for $3.6 Million
Grendene Global Brands USA has been sold to the Canadian company
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Pajar Snaps Up Melissa Parent’s U.S. Subsidiary for $3.6 Million
Grendene Global Brands USA has been sold to the Canadian company.
Pajar Canada has acquired Grendene Global Brands USA, parent of the Melissa brand in the U.S. market, for $3.6 million.
Pajar, the 63-year-old company, will now assume responsibility for the distribution and commercial management of Melissa and Mini Melissa stateside.
The move significantly expands the relationship between the two companies. In June 2025 , the Brazilian footwear company teamed up with Pajar as the exclusive distributor of Ipanema , Cartago, Zaxy, Rider, Azaleia and Copacabana in North America. That deal also included Melissa, but only in Canada.
The new acquisition paves the way for Pajar, who has roots in outerwear and cold-weather products, to build the company’s year-round business with more spring and summer products. (Two years ago, the Canadian company also bought the Cougar brand.)
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“We are incredibly proud to welcome the Melissa business into the Pajar family,” said Michel Golbert, president of Pajar Canada . “Melissa is one of the most creative and recognizable footwear brands in the world, and we are honored that Grendene has entrusted us with the responsibility of representing and growing Melissa and Mini Melissa in the United States. We see tremendous opportunity ahead and are very excited about what our two companies can build together.”
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Grendene, founded in 1971, produces nearly one million pairs of shoes per year and sells its brands in more than 100 countries.
The expanded partnership brings together two family businesses that pride themselves on building brands for the long-term. Pajar is a five-generation family business led by CEO Jacques Golbert and his sons, Michael and David, who are preisdent and vice president respectively.
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本条目归入「Consumer Trends」垂直，涉及真实话题：luxury、consumer。
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Grendene Global Brands USA has been sold to the Canadian company.…
“We are incredibly proud to welcome the Melissa business into the Pajar family,” said Michel Golbert, president of Pajar Canada . “Melissa is one of the most creative and recogniza…
The new acquisition paves the way for Pajar, who has roots in outerwear and cold-weather products, to build the company’s year-round business with more spring and summer products. …